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Roanoke College Personalizes Constituent Communication with Talisma CRM

By: Dian Schaffhauser

8/6/2008

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Roanoke College has selected Talisma's Constituent Relationship Management (CRM) solution to personalize constituent communications in an effort to increase enrollment and forge stronger relations with current students.

"Moving to the Talisma CRM is a giant step forward for us," said James Dalton, VP of IT and public relations. "Our existing system did not offer us the advanced capabilities we need to execute a strong, cost effective communications strategy. Now we can send messages that are relevant and timely to the receiver and have all the stored transaction data accessible to everyone who needs it, saving us a tremendous amount time and money."

The CRM suite provides tools for working with data from multiple sources, including ERP and legacy systems, and performing communications with current and prospective students through multiple channels, including e-mail, chat, Web forms, Web self-service, phone, SMS text, direct mail, and fax. It gives users a unified view of each contact's profile information, interactions, and transactions across all communication channels and departments.

Besides Roanoke, a 2,000-student school in Salem, VA, Talisma's higher education customer base includes the University of Alabama, the University of Nebraska-Lincoln, and Abilene Christian University.


Dian Schaffhauser is a writer who covers technology and business. Send your higher education technology news to her at dian@dischaffhauser.com.