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St. Bernard Enhances ProPartner Channel Program

By: Chris Riedel

2/17/2009

St. Bernard Software has recently announced enhancements to its North American ProPartner Program intended to address the needs associated with recent channel and VAR partner growth.

According the announcement, changes to the partner program include the addition of a new member tier--dubbed ProPartner Plus--aimed at providing the top 5 percent of the company's partners with additional incentives, including:

  • Volume discounts;
  • A lead generation program;
  • Lead protection;
  • Additional payment options; and
  • Demo unit discounts.

Additional benefits of the program--available to all ProPartner members--include discounts through the company's lead registration program, automatic renewals on existing customer accounts, customized marketing support, and Web-based training through St. Bernard's partner portal.

"Our new channel program enhancements further emphasize St. Bernard's commitment to building and maintaining solid channel partner relationships, and increasing the company's awareness and recruitment activity within North America," said Steve Yin, VP of global sales and marketing, in a prepared statement. "The iPrism Web filter is a best-of-breed Web filtering solution and our goal is to support our partners' efforts in bringing the solution to end users while enhancing profitability and protection."

According to St. Bernard, the company currently serves over 200 Channel and VAR partners throughout North America. In addition to the new ProPartner Plus, the channel program includes ProPartner, National, and Affiliate member tiers.


About the author: Chris Riedel is a freelance writer based in Florida. He can be reached here.