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December 2008

December 01, 2008

Education Channel Partner is the first publication to address the strategic and practical needs of distributors, value-added resellers, sales representatives and channel managers working within the education sector. Produced bi-monthly by the experts at 1105 Media who bring you Campus Technology and T.H.E. Journal, Education Channel Partner offers news, trends and analysis that K-20 sales professionals need to succeed in this more than $900 billion market.

Features

Guest Column How Good Are Your Matchmaking Skills?

6 Essentials of Data-Driven Selling

It is possible to merge the data your company has on customers with market demographics to help you increase revenue. With this month’s cover feature, learn how to use data to uncover these untapped markets. Plus: DDS for indedependent reps.

Where to Find Higher Ed Data

Good sales reps can learn how to use external information to prioritize their sales activities. And it’s easier than you think to find the right data for your company.

Doing It Cheaper With Technology

It may sound like a contradiction, but you can make money while showing your clients how to save money. In these tight economic times, schools are more interested in how they can use technology to save cold, hard cash. And now you can show them how.

In This Issue

Are You Creating Objections?

Why Bigger Isn't Always Better

Desktop and Web Widgets

Undermining a Rep, Using Promo Items, and Forecasting a Best Guess

Fish Where the Fish Are

Hope and Fear

Newsline

Bandwidth Grows Along With Funding Concerns

Go Figure :: Numbers to Do Business By