Marketing

Sun Expands Channel Resources, Provides New Incentives

8/27/2008

Sun Microsystems has announced new enhancements to its Partner Advantage Program, including changes to its Partner Growth Fund (PGF) that provide North American channel partners with additional marketing funds, as well as an expanded incentive program. Read More

The Cost of Piracy to Partners

7/15/2008

Worldwide, for every dollar lost to piracy, the cost to the partner ecosystem is more than five-fold--an aggregate of $5.50 resulting from $4.37 in lost revenues and $1.13 in higher costs. This according to a new study--the first of its kind focusing on the impact of piracy on partners--commissioned by Microsoft and released by IDC last week at the Microsoft Worldwide Partner Conference 2008. Read More

Hardware Trends: Faster. Smaller. Cooler.

5/20/2008

Small, mobile, virtual and green: Those are the key words to keep in mind when making hardware decisions for the future. Read More

Emergency Notification Firm Creates Consortium Pricing Scheme

4/10/2008

Omnilert, which offers e2Campus, an emergency notification system for higher education, has created a marketing program that allows participants to collectively purchase the software at a group rate. Read More

Consulting Firm Launches Training To Show Educators How To Defuse Hostility

4/9/2008

Anzen, an Alexandria, VA company that provides personal security training for public and corporate organizations, announced a new program to address safety in educational institutions. Called USA Safe Schools, the initiative provides schools with tools and training to reduce hostile threats to teachers and students. Read More